Tag Reference

This is the authoritative list of the tags WhatPro writes in Shopify. Use the exact strings below when building Shopify filters, segments, or automations.

• Customer tags are applied to the Shopify customer record.
• Lifecycle order tags are applied automatically to confirmation orders and follow a fixed set of strings.
• Flow order tags are the labels you configure yourself, so their exact text is up to you.

Customer tags

Applied to the customer record by the WhatsApp newsletter.

Tag	Meaning
WhatsApp Newsletter Subscribed	The customer opted in through the WhatsApp newsletter popup. Use this to build a Shopify customer segment of your WhatsApp subscribers and to target campaigns.
WhatsApp Newsletter Unsubscribed	The customer opted out of the WhatsApp newsletter.

When a customer subscribes, WhatPro adds the subscribed tag (and removes the unsubscribed tag, if present). When they unsubscribe, the tags are swapped. Campaign recipient targeting requires the WhatsApp Newsletter Subscribed tag.

Note

Customer tagging requires WhatPro to find or create a matching Shopify customer. For a guest checkout with no customer record, the opt-in is still recorded inside WhatPro even if no Shopify customer tag is set.

Lifecycle order tags

Applied automatically to order-confirmation and order-edit flows on Growth and Plus. See Lifecycle tags for how the stages move. Each stage tag replaces the previous one.

Stage labels

These are the generic stage strings:

Stage tag	Meaning
Awaiting Send	Order is waiting for its (delayed) confirmation message.
Send Success	The confirmation message was sent.
Send Error	The message could not be sent.
Delivered	WhatsApp confirmed delivery.
Read	The customer opened the message.
Unknown Message	The customer replied with free text or an untagged response.
Chat Open	A Team Inbox conversation about the order was opened.
Chat Closed	That conversation was marked closed.

Per-flow prefixes

To show which flow produced a stage, the stage label is prefixed with the flow’s prefix and a - separator — for example COD - Send Success or Paid - Delivered.

Flow	Prefix	Example
Cash-on-delivery confirmation	COD	COD - Send Success
Paid order confirmation	Paid	Paid - Delivered
Bank deposit confirmation	BDC	BDC - Read
Order edit updates	Order Edit	Order Edit - Send Success
Manual payment confirmation	your configured payment method name	InstaPay - Send Success

The manual payment prefix comes from the payment method name you set on the flow, so its exact text depends on your configuration.

Note

When matching lifecycle tags in a Shopify filter, match the full prefixed string (for example COD - Read) — not the bare stage label.

Flow order tags (you configure these)

For non-confirmation flows (such as abandoned cart, back in stock, review request, and custom flows), the order tag is the free-form text you enter in the flow editor. WhatPro does not impose a fixed string for these:

Configurable tag	Applied when
Success tag	The flow’s message is sent.
Failure tag	The flow’s message fails to send.
Quick-reply button tag	The customer taps that button (on flows where an order already exists).

Because you author these strings, match them in Shopify using the exact text you entered. See Flow tags for how to set them.

Matching tips

• Shopify tag matching is case-insensitive but whitespace-sensitive — match the spacing exactly (including the - separator on lifecycle tags).
• Lifecycle stages replace one another, so an order shows one current lifecycle tag at a time.
• WhatPro only adds the tags it manages; it never removes tags you set yourself.