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Introduction

WhatPro is a Shopify app that automates customer messaging over WhatsApp — order confirmations, abandoned-cart recovery, shipping updates, phone verification at checkout, marketing broadcasts, and a shared team inbox. It runs inside Shopify Admin and sends through your own official WhatsApp Business number.

WhatPro sits between three systems:

  • Shopify — the source of store events (orders, checkouts, fulfilments) and where you manage the app.
  • The WhatsApp Business Platform (Meta) — the channel that actually delivers messages to your customers. You connect your own WhatsApp Business Account and pay Meta directly, at cost. WhatPro adds no per-message markup.
  • WhatPro — the automation layer: it listens to Shopify events, decides which message to send (in the customer’s language where supported), and sends it through Meta using an approved message template.
  • Flows — automations triggered by store events: COD confirmation, abandoned cart, paid-order confirmation, shipping updates, back-in-stock, review requests, and more. See Automations (Flows).
  • Checkout Gate (OTP) — require a verified phone number before checkout to reduce fake orders. See Checkout Gate.
  • Chat Button — a floating WhatsApp button on your storefront. See Chat Button.
  • Newsletter — a storefront popup that collects WhatsApp subscribers. See Newsletter.
  • Campaigns — bulk WhatsApp broadcasts to customer segments. See Campaigns.
  • Team Inbox — reply to customer messages from inside Shopify Admin.

Setting up WhatPro is a short, ordered checklist. Each step has its own page:

  1. Install WhatPro
  2. Connect the WhatsApp API
  3. Add a payment method in Meta — required before Meta delivers any message.
  4. Require a phone number at checkout — so every order arrives with a number to message.
  5. Choose a plan

Once those are done, create your first flow and your store starts messaging customers automatically.